The Masterclass Strategy

Revenue Alignment Blueprint:
Unify Sales and Marketing

When marketing, sales, and service operate in silos, growth stalls. We build a practical RevOps Roadmap inside HubSpot to align your entire customer journey and unlock hidden revenue.

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Misaligned Teams Create Broken Customer Journeys.

Most growing companies treat marketing, sales, and service as separate worlds. When these silos don't share the same data and goals, your revenue engine begins to leak.

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The "Good Lead" Debate

Marketing and Sales argue over lead quality because there is no shared definition of a Marketing Qualified Lead (MQL).

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Handoff Friction

Deals slow down or die during the hand-off from Marketing to Sales, or from Sales to Customer Success.

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Conflicting Reports

Reports from different teams don’t match. Leadership is forced to guess which "version of the truth" is correct.

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Customer Confidence Loss

Customers feel the internal gaps when they have to repeat their story to every new department they interact with.

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Blind Funnel Visibility

Leadership lacks a single, unified picture of the full customer lifecycle, making it impossible to identify where to invest.

Alignment Problems are Normal — But Not Sustainable.

These gaps appear naturally as you grow. Our Revenue Alignment Blueprint is designed to solve them by installing the shared logic and data structures your teams need to win together.

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Create a minimal lineart illustration on a pure white background showing an aligned revenue engine connecting Marketing Sales and Service Draw three l

A HubSpot Partner Focused on Revenue Continuity, Not Just Configuration.

I help B2B startups and SMBs turn siloed departments into one unified revenue engine. You don’t need an 80-slide strategy deck that sits on a shelf—you need a RevOps roadmap that lives inside HubSpot and guides how your team works every single day.

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Full Lifecycle Expertise

Deep experience aligning Sales, Marketing, and Service Hubs to ensure your customer data remains unbroken from lead to renewal.

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Practical Operational Focus

We build the SLAs, hand-off protocols, and content workflows that make RevOps a reality, not just a buzzword.

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Sustainable Governance

I provide the frameworks and documentation your team needs to maintain and scale the system long after our engagement ends.

The Blueprint Goal:

"True alignment happens when your technology mirrors your strategy. We stop the 'blame game' between teams by building a single source of truth."

Eric Tingom

Founder, Tingom Group

Your Path to a Fully Aligned Revenue Engine

We follow a structured three-step framework to move your team from siloed confusion to unified growth.

01

Diagnostic Assessment

We audit your current lifecycle: definitions, hand-offs, and data flow. We map the real customer journey and identify exactly where revenue leakage is occurring.

Silo Identification Phase
02

Strategic Blueprinting

Through alignment workshops, we define shared MQL and SQL criteria and establish Service Level Agreements (SLAs) that govern how leads move between teams.

Revenue Logic Design
03

Systemic Integration

We turn the strategy into reality inside HubSpot. We configure the objects, workflows, and unified reporting so alignment becomes your new operating system.

Operational Launch Phase

No vague theory. Just a clear roadmap and the tools to execute it.

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What is Inside the Revenue Alignment Blueprint

We combine deep strategic architecture with continuous operational governance to ensure your teams never fall back into old, siloed habits.

Phase 1: Strategic Foundations

MQL and SQL Definitions

Establish clear, shared lead stage definitions so everyone knows exactly when a lead moves from Marketing to Sales.

Revenue Goal Alignment

Synchronize targets across all teams so campaigns, outreach, and service all support the same core revenue outcomes.

SLA Development

Architect Service Level Agreements that define response times and hand-off rules to eliminate lead decay.

Lifecycle Handoffs

Design a bidirectional feedback loop for leads to move between teams for continuous funnel optimization.

Phase 2: Operational Governance

Once the strategy is built, we provide the continuous momentum required to keep your GTM engine aligned and accelerating.

Alignment Workshops

Regular strategy sessions to refine definitions, adjust SLAs, and maintain a single playbook.

Content Assessment

Strategic audit of sales and marketing assets to ensure consistent messaging across the journey.

Performance Reporting

Monthly review of unified KPIs to spot friction and make proactive, data-driven adjustments.

Project Governance

Ongoing management of RevOps initiatives to keep stakeholders aligned and deadlines on track.

Stop managing checklists.
Start leading a unified revenue engine.

90 Days to a Unified Customer Journey.

The outcome of a truly aligned GTM engine.

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Shared Strategy and Definitions: Marketing, sales, and service finally speak the same language. Everyone knows what a "good lead" looks like and exactly what happens next.

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Seamless Operational Handoffs: Lifecycle transitions are smooth, automated, and tracked. Prospects move from lead to customer without ever feeling an internal gap.

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Total Funnel Transparency: Leadership finally sees a single, unified view of the customer journey—from the very first touchpoint to the final renewal.

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Customer Journey Continuity: Your customers experience one consistent brand journey instead of three disconnected ones, driving higher trust and retention.

Your teams were built to win. We build the engine that lets them.

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Create a minimal lineart illustration on a white background showing a lefttoright funnel journey First Touch MQL SQL Opportunity Closed Won Renew-1
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The High Cost of Postponing Alignment

Alignment isn't just an internal "HR problem"—it's a revenue problem. Every day your teams stay siloed, your GTM engine loses speed and efficiency.

The Persistent "Blame Game"

Sales blames marketing; marketing blames sales; service cleans up the mess. This culture of friction drains your team’s energy and focus from high-value growth activities.

Silent Revenue Churn

Customers feel the internal gaps during handoffs. When the journey is disjointed, they lose confidence and quietly churn before they even reach full lifetime value.

The Growth Plateau

Growth stalls—not because your product is bad, but because your engine is fighting itself. You cannot scale a business where teams are pulling in opposite directions.

One Engine. One Goal.

You can keep running three separate plays and hoping for a unified result—or you can align everyone around one Revenue Blueprint.

Eliminate the Silos: Book a Deep Dive

Frequently Asked Questions

Do we need all three teams (marketing, sales, and service) involved?
Ideally, yes.
The strongest results come when all customer-facing teams are part of the Blueprint conversations, even if they join different sessions.
How is this different from a normal strategy workshop?
Traditional workshops end with a slide deck.
The Revenue Alignment Blueprint ends with clear definitions, SLAs, procedures, and content recommendations that live inside HubSpot and guide real work.
How long does the engagement usually last?
The core blueprint work happens in the first several weeks, with ongoing monthly support to maintain and improve alignment.
What if we already have definitions and SLAs?
Great.
We review what you have, keep what’s working, fix what isn’t, and then connect it all to your HubSpot data and reporting.
Can we start with an audit only?
Yes.
If you’re not ready for the full Blueprint, we can begin with a focused alignment audit and then expand into SLAs, workshops, and HubSpot build-out when you’re ready.