Strategic Operational Leadership

Expert RevOps Leadership Without the Executive Overhead.

Scale your revenue engine with a veteran Fractional RevOps Leader. We provide the strategic vision of a VP of Ops with the technical execution of a HubSpot Architect—at a fraction of the cost of a full-time hire.

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The RevOps Hiring Trap

Most growing companies make one of two expensive mistakes: they hire a HubSpot "Admin" who can't think strategically, or they hire a $250k VP who doesn't want to get into the tools.

Admins Lack Strategy

A "tool specialist" can build a workflow, but they often don't understand why it needs to be built. This leads to technical debt and a "messy" HubSpot that eventually breaks.

Executives Lack Hands-on Speed

High-level leaders bring vision but often require an expensive team to execute it. In a startup or SMB, you need someone who can design the play and run it.

The "Burn" is Unnecessary

Between salary, benefits, and equity, a full-time RevOps hire is a massive investment. A fractional leader gives you the same caliber of leadership at a burn rate that scales with you.

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An Embedded Partner in Your Growth.

Fractional RevOps isn't "outsourcing"—it's an investment in leadership. We join your team as a strategic partner, attending leadership meetings, identifying GTM bottlenecks, and managing your HubSpot roadmap proactively.

  • ✓ Decades of GTM and Infrastructure Experience
  • ✓ Proactive Strategic Roadmapping
  • ✓ Scalable Leadership for Founders and COOs

The Fractional Advantage

"You get a veteran Revenue Architect to manage your technical ecosystem, so you can focus on leading your people."

Eric Tingom

Founder, Tingom Group

The Architect and the Builder.

Most HubSpot support is one-dimensional. We provide the strategic leadership to design your growth and the technical mastery to build it.

Focus Area Strategic Leadership (The Architect) Technical Execution (The Builder)
The Mindset "What should we build to reach $20M ARR?" "How do we configure HubSpot to run this play?"
GTM Alignment Defining lifecycle stages and hand-off rules between Sales and Marketing. Building the Lead Scoring models and automated routing workflows.
Data Visibility Designing the KPIs leadership needs to see in the boardroom. Engineering custom dashboards and advanced calculated properties.
System Growth Creating a 12-month technology roadmap that stays ahead of hiring. Auditing technical debt and consolidating tools to reduce "bloat."

We eliminate the gap between the plan and the portal.

The Fractional Integration Path

We follow a structured framework to ensure we are driving strategy from day one, not just checking boxes.

Phase 1

Operational Audit and Strategy

We begin with a comprehensive audit of your technical infrastructure, data health, and team workflows. We identify immediate "leaks" and set the strategic priorities for our partnership.

Phase 2

Embedded Leadership

I join your leadership or GTM meetings to ensure RevOps is aligned with your revenue targets. We manage your HubSpot roadmap, oversee implementations, and mentor your internal teams.

Phase 3

Continuous Acceleration

RevOps is never "done." We proactively optimize your systems and refine your reporting so that as your company scales, your operational foundation stays ahead of the curve.

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Ongoing RevOps Governance

Our fractional leadership ensures your technical ecosystem remains a growth asset rather than a liability.

Strategic Roadmapping

Monthly planning sessions to ensure your HubSpot roadmap is perfectly synchronized with your quarterly revenue targets and sales hiring plans.

Data Integrity and Hygiene

Continuous governance of lead sources, property usage, and duplicate management to ensure your leadership always trusts the numbers.

Sales Enablement Audits

Regular review of Sequences, Playbooks, and Templates to verify rep adoption and optimize messaging based on actual conversion data.

Executive Dashboards

Development and maintenance of high-level reports for attribution, pipeline velocity, and forecast accuracy to drive boardroom decisions.

Your Revenue Engine, 90 Days from Now.

Operational maturity that scales with your ambition.

✓

Data Confidence: You no longer question your reports. Your dashboards provide real-time, accurate visibility into pipeline velocity and customer acquisition costs.

✓

Systemic Harmony: HubSpot is finally the "Single Source of Truth." Your tools talk to each other, and your team actually enjoys using them to win.

✓

Proactive Roadmapping: You aren't reacting to technical problems anymore. You have a proactive 12-month RevOps roadmap aligned with your business goals.

✓

Executive Focus: You've stopped acting as the part-time HubSpot Admin and returned to your true role: leading your company and driving growth.

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The High Cost of Postponing Leadership

Inaction is an expensive choice. While you search for the "perfect" full-time hire, your operational friction continues to drain your revenue.

Operational Drift

Without consistent governance, your HubSpot database will continue to clutter, making future cleanups significantly more expensive and complex.

Hidden Revenue Leakage

Missed follow-ups and broken hand-offs cost you deals every month. These invisible "leaks" are often larger than the investment in a fractional leader.

Strategic Stagnation

Founders and COOs spending time troubleshooting CRM issues lose the capacity to focus on high-level strategy and market expansion.

The Path to Clarity is Clear.

You can keep fighting your CRM and hoping for a better result—or you can install veteran RevOps leadership to architect your success.

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Frequently Asked Questions

What exactly is "Fractional" RevOps leadership?
It is a high-level strategic partnership. Unlike a freelancer who simply "takes tickets," a fractional leader acts as your part-time VP of Operations. We attend leadership meetings, help set revenue goals, and architect the HubSpot systems required to reach them.
How is this different from hiring a HubSpot Administrator?

An administrator builds what you tell them to build. A fractional leader tells you what should be built based on 30+ years of experience. We provide both the strategy and the execution, ensuring your technology follows your business goals—not the other way around.

 

Do I need a specific HubSpot tier to work with you?
Most of our fractional clients are on HubSpot Professional or Enterprise tiers. However, our first step is always an audit to ensure you are on the right plan for your growth stage. We often help clients save money by consolidating unused seats or unnecessary third-party tools.
How many hours are included each month?
We focus on outcomes rather than hourly tracking. Most engagements include dedicated weekly leadership syncs, unlimited technical support for defined projects, and proactive system governance. We build a custom engagement level based on your current complexity and growth velocity.
Can you work with my existing marketing agency?
Absolutely. We often act as the "bridge" between your internal team and external vendors. We ensure your marketing agency has the data they need to prove ROI and that your sales team receives high-quality leads that are properly tracked within the CRM.
Is there a long-term contract requirement?
Revenue operations is a marathon, not a sprint. While we typically recommend a 6 to 12-month commitment to see the full impact of our leadership, we offer flexible month-to-month agreements after an initial 90-day foundation period.

Don’t see your question here?

Every revenue engine is unique. If you have specific questions about your HubSpot setup, team structure, or GTM strategy, let's address them directly.

Ask Eric During a Strategy Deep Dive

No sales pitch. Just operational clarity.