Competitive Positioning Awareness Grid
A 5-step reality check for how your business actually compares to your market.
Evidence-Based Insights, Not Assumptions
Most strategic decisions are made by default. This framework is a clarity tool designed to help you understand how your business compares to competitors based on observable positioning—not internal guesses.
See Your Real Position
Analyze websites, proposals, and buyer conversations to see what the market actually hears.
Intentional Strategy
This grid helps you see what is real so you can decide your direction intentionally.
Step 1 & 2: Select Dimensions and Map the Grid
Choose two axes that buyers actually care about (for example, price-led versus outcome-led), then map your business against three key competitors.
| Business | Primary Message | Pricing Signal | Evidence (Buyer Proof) |
|---|---|---|---|
| Our Firm | Strategic leadership | Value-based | Website + proposals |
| Competitor A | Affordable services | Low cost | Public pricing page |
| Competitor B | Operational support | Mid-market | Service page language |
| Competitor C | Full-service coverage | Bundled packages | Proposal + website |
Step 3 & 4: Pattern Awareness and Credibility Check
Step 3: Pattern Awareness
Identify where competitors cluster and which messages repeat across the market. Look for the differentiation gap where you can create clear separation.
Step 4: Credibility Check
Validate each entry. If you cannot point to observable data, mark it as “Assumed” and gather more evidence before drawing conclusions.
Step 5: Decision Reflection
Once you see the real map, you can decide where to build and what to stop.
Reinforce
What positioning strengths should you continue to build upon?
Stop Claiming
What messages lack evidence or differentiation and should be reconsidered?
Clarify
What needs to be made clearer for buyers to understand your unique value?
Clarity Often Shows Up Before Confidence
If this felt hard to score or uncomfortable to answer, that’s normal. It means decisions are being made without shared visibility.
Tingom Group helps teams move from insight to alignment without adding noise or complexity.
