FlowOps360™ Resource
A simple audit to validate whether you are intentionally testing growth channels and tracking what actually works.
Most B2B teams believe they are testing multiple ways to reach customers. They post on LinkedIn, attend events, and rely on referrals. But activity is not the same as discipline. The most common failure mode this resource prevents is confusing motion with progress—adding more tactics before understanding which ones actually produce results.
This is a readiness and discipline check, not a how-to strategy guide.
Intentionally select 2–3 priority channels based on where buyers actually are.
Confirm each channel has a clear goal and success criteria—not just an ongoing presence.
Validate that outcome metrics are tracked regularly and traced back to specific channels.
Confirm that underperforming channels are paused and learnings are documented.
This loop is the difference between disciplined growth and expensive guesswork.
| Initial Belief | What the Audit Revealed |
|---|---|
| “We’re testing referrals, LinkedIn, webinars, and partnerships.” | Priority channels were never explicitly chosen. |
| “LinkedIn is working.” | No defined outcome or success metric was in place. |
| “Webinars should pay off eventually.” | High effort resulted in minimal qualified opportunities. |
| “Referrals are nice, but unpredictable.” | Referrals produced the strongest opportunities but weren’t tracked. |
Outcome: The firm selected two priority channels, paused low performers, and established a monthly review cadence.
The audit uses a strict scoring model based on evidence—not intent.
Scale what’s working before adding anything new.
Simplify and validate before expanding effort.
Stop adding tactics immediately and establish basic tracking.
If your score is yellow or red, fix the fundamentals before adding new channels.
Tingom Group helps organizations move from accidental scaling to intentional, evidence-based growth.
Trying more channels doesn’t create growth. Knowing what works—and acting on that with discipline—does. We help organizations slow down before they scale so growth is intentional, not accidental.