Move from inferred assumptions to verifiable customer proof before you optimize your revenue engine.
Most B2B leaders move forward assuming clarity—then wonder why messaging feels generic or sales cycles drag.
ICP breakdowns typically happen in two places: defining “best customers” too broadly and inferring customer insight instead of confirming it with evidence.
This audit slows things down just enough to protect momentum.
Identify your top 10 by profit/LTV and find a shared pattern across decision-makers.
Verify at least five direct conversations in the last 90 days that were not sales or delivery calls.
Validate what they tried before, what failed, and why they chose you based on outcomes.
| Category | Validated Findings |
|---|---|
| Refined ICP | Founder-led service businesses between $3M–$15M revenue. |
| Core Problem | “I’m making big decisions without trusting my numbers.” |
| Customer Language | “Cash surprises keep me up at night.” |
Your score determines whether you have the clarity to move forward.
Clarity allows you to move forward intentionally.
Tingom Group helps leaders ground decisions in evidence.